The virtual reality (VR) gaming scene is about to get a whole lot more immersive in Denver's RiNo neighborhood. Scott Boren, a seasoned investor and financial analyst, is bringing his VR franchise, Sandbox VR, to the area this summer. But this isn't just about the latest tech trend; it's about the transformation of RiNo itself.
Boren's decision to open a Sandbox VR location in RiNo is more than a business move; it's a statement. He sees the area as an up-and-coming hub, a place where the cool factor is shifting, much like the 16th Street Mall before it. RiNo, once a neglected part of town, is now a hotbed of activity, with a cocktail bar already operating in the same building. This is a neighborhood on the rise, and Boren is betting on its future.
What makes Sandbox VR particularly fascinating is its appeal to a wide range of ages and interests. The games aren't just for kids; they cater to everyone from young adults to grandparents. The haptic vests and headsets track movement, allowing players to walk around and explore their virtual worlds. It's like stepping into a video game, but with a physical, immersive experience. The fact that players can take home videos of their gameplay adds to the excitement, making it a unique and memorable experience.
From my perspective, the success of Sandbox VR in RiNo could be a game-changer for the area. It brings a new kind of entertainment to the neighborhood, attracting visitors and potentially boosting the local economy. But it also speaks to the broader trend of urban renewal and the power of technology to drive change. RiNo is no longer the slums of Denver; it's a place where businesses are thriving, and innovation is happening.
One thing that immediately stands out is the potential for corporate outings and events. Sandbox VR isn't just for fun; it's a unique and engaging way to bring people together for team-building exercises or social events. The fact that Boren has an internal sales team dedicated to getting groups to come through the space shows the appeal of VR for businesses. It's not just a novelty; it's a tool for creating memorable experiences.
However, what many people don't realize is the historical context of RiNo. The area was once a neglected part of town, but it has undergone a remarkable transformation. The local real estate investor and developer, Bahman Shafa, bought the building in 1999 for $350,000, and over time, the neighborhood around him changed. Today, RiNo is a thriving hub, and Sandbox VR could be a key part of its future.
In my opinion, the opening of Sandbox VR in RiNo is a symbol of the area's potential. It's a place where technology and community come together, creating a unique and exciting environment. As the neighborhood continues to evolve, it will be fascinating to see how businesses like Sandbox VR adapt and thrive. The future of RiNo looks bright, and Sandbox VR could be a key player in its success.
